Archive for The Home Front

1st Bombs Fall on London and FDR’S Hyde Park


Here we see the first pictures of London in September, 1940 as the Germans begin their ‘Blitz” of Britain which lasted until May, 1941. More than one million London homes were damaged or destroyed while 20,000+ civilians lost their lives in the largest city on earth at this time. LIFE reports that German “reserves of planes and pilots seemed inexhaustible.” And, “The charge across the Channel by the Nazi armada seemed very close.” The bombing of London did not achieve its goal of demoralizing the British. And the bombing throughout Britain did not significantly slow their war production. As it turned out the German Luftwaffe was not armed in depth and not organized to carry out a long-term strategic air campaign. And its intelligence of British war production sites was poor.

Cecil Beaton captured the picture of London war victim Eileen Dunne on this September 23, 1940 LIFE cover. Beaton was renowned as an English fashion photographer in the 1920′s and 1930′s, and worked for Vogue and Vanity Fair before joining the Ministry of Information for the duration of the war. He covered fighting in both Africa and East Asia, but this photograph of little Eileen Dunne was his most significant. The picture is said to have moved American public opinion to speak out in favor of helping Britain, which in turn influenced Americans to support Roosevelt’s Lend Lease Program. After the war Beaton went on to design costumes and sets for theatre and film. He won Academy Awards for his work in “Gigi” and “My Fair Lady.”

Things were quiet in sleepy Hyde Park, NY, home of FDR. This portrait of the village is like stepping back in time with its Colonial history, great 19th Century estates and town characters. Hyde Park “sprang up as a community of farmhands, craftsmen and tradesfolk serving the great estates.” By 1940 the Depression had taken its toll on the large estates and heavy taxes left most languishing. In fact, only the Roosevelts’ and the Huntingtons’ estates were still occupied by their owners. The gentry in Hyde park had a strong sense of responsibility towards the village, were active on boards, and “looked out for their retainers’ illnesses and troubles, pensioned them off in old age, made bountiful gifts in season.” At Christmas Mrs. Vanderbilt jumped into her Russian sleigh and handed out $10 bills to all comers.

Among the several characters pictured here is Gracie Hall Roosevelt, Eleanor’s young brother by seven years. Both parents died by the time Gracie was three and Eleanor acted as a mother towards him in fulfillment of a death bed request to her from her father. Gracie was a brilliant student with many academic achievements, including a Masters in engineering from Harvard. His two marriages ended in divorce and produced six children. Alcoholism began to dominate his life and jobs rapidly came and went. He died at age 50, one year after the above picture was taken.

 

Torpedo Squadron 8, Dieppe and Home Front Training

LIFE Aug.31,1942 exemplifies the complicated role news media plays during war. The inspiring cover story of Ensign George Gay’s heroics at the crucial Battle of Midway is featured. A following article titled, “Street Fighting in Dieppe” is an incomplete and misleading account of a poorly planned and executed raid on the port of Dieppe that covers up the slaughter of Canadian troops. Part factual and inspiring, part misleading and part “Home Front” cheerleading, this issue of LIFE gives an aroused citizenry information that the government and the editors of LIFE deem appropriate.

Ensign George Gay led a flight of 15 torpedo planes off the carrier Hornet on June 4, 1942 to attack the Japanese fleet in the Battle of Midway without any fighter escort. Known as Torpedo Squadron 8, the planes hugged the waves as they engaged a Japanese aircraft carrier. All planes but Gay’s were shot down before reaching the carrier. Gay was able to drop his torpedo and flew directly over the deck of the carrier Kaga. As he cleared the carrier his rear gunner was killed and his plane went down into the sea. Gay hid under a seat cushion for the next 30 hours and witnessed the sinking of three Japanese carriers by American dive bombers in one of the war’s most pivotal battles. He was rescued by a Navy PBY and was the only survivor of the 30 pilots and crewmen of Torpedo Squadron 8. After the war, Gay was a pilot for TWA for more than 30 years.

The Allied raid on the German-occupied port of Dieppe in the northern coast of France on Aug. 19, 1942 started at 5 AM. Six thousand infantrymen, mostly Canadian, were supported by the Royal Navy and Air Force. By 9 AM the Allies were in full retreat. Almost 60 % of the raiders were killed, captured or wounded. The Royal Air Force lost 96 planes, 33 landing craft and one destroyer. The objective of the raid is unclear to this day. Many say it was to serve the personal ambitions of Vice-Admiral Louis, Lord Mountbatten then Chief of Combined Operations. He acted without specific authorization and had poor intelligence. This raid reinforced Churchill’s reluctance to invade Europe across the English Channel, much to the chagrin of General George Marshall and President Roosevelt as they planned the run up to D Day in June, 1944.

US High Schools were gearing up to prepare young men for war as the new school year was about to begin. It was expected that 500,000 boys would enroll in the newly minted Air Training Corps of America. The program was supervised by the Civilian Aviation Authority and Army and Navy observers. By 1943 it was hoped that 2,000,000 boys would be in training for aviation careers.

~John W. Poynton  @JWPoynton

Advertising In WWII

 

The September 13, 1943 LIFE is filled with wartime advertising including some from companies without a product to sell.  Despite strict rationing of goods advertising prospered during the war.  The cover story reports that Harper’s Bazaar and Mademoiselle were promoting Leotards for college girls as a practical solution to chilly classrooms.  This fashion initiative was dead on arrival on college campuses.

The featured ads encompass many common themes utilized in WWII.  One was a promise of a cornucopia of love, happiness and consumer goods once the war ended.  ”When that great day comes,” Community Silverplate states, “…then Community, too, can return again to the joy of making the bride’s first favorite silverware.  You’ll live again…laugh again…love again…”

Heinz 57 picked up on the message that it was one’s patriotic duty to work.  Here we have Mrs. Henry who just happens to work for Heinz raising and packing tomatoes, and all the other Henrys who, “…work in an important civilian or defense industry.”   Too young to work, The Henry’s small boy is doing his part eating fried egg sandwiches, “…with plenty of ruddy, tempting Heinz Tomato Ketchup.”  The Hoover Company says, “Let’s fight with our HOMES to shorten the war.”  The American home is now a front-line theater of battle.  With no vacuums to sell, Hoover promotes genuine Hoover replacement parts at factory branch service stations. Hoover reminds us that they are now making, “definite and vital things of war.”

The big Electric Light and Power Companies aligned themselves with the war effort by demonstrating that the federal taxes paid by the companies theoretically could buy most of the equipment worn by all the American soldiers, 10,000,000 strong at this time.  Of course this money was collected by the consumers of electricity and the law required these corporations to pay taxes, so this was no selfless act on their part.  They seem to reveal their true feelings about paying taxes when they continue on to take a swipe at the TVA by stating that, “…the service provided by electric companies under business management is the only electric service federally taxed.”

International Sterling uses several emotional themes in it’s “To The Soldier I Didn’t Marry” ad such as guilt (she hesitated and he shipped out), work as patriotic duty (“Women like me must take all kinds of jobs”), self sacrifice (“…bullets are more important than butter knives”), buying War Bonds (which, they suggest, can be turned in after the war to buy more silver).  This forlorn female concludes her lament with, “Go get that victory, Dave.  And then come back and collect one wife.”

By proclaiming their wartime conversions, companies kept their brand or brands in the minds of the public, while drawing attention to the patriotism of the company.  Also notable, and perhaps the thing that most distinguishes American advertising during the war is that their messages were primarily positive.  The focus was on duty, patriotism and sacrifice instead of fueling hatred for the enemy. These positive messages worked to increase production, reallocate vital resources and give hope to a country uncertain about the final outcome of the war.

~John W. Poynton
@JWPoynton